Task
Developing a Brand Identity for Elly eCommerce Store
Strategy
Branding, eCommerce
Design
Brand Identity, Brand Guideline
Client
Elly
Elly eCommerce Store’s Modern Brand Identity Design
Elly eCommerce Clothing Store Embody Core Values with Unique and Modern Brand Identity Design
Challenge:
Elly eCommerce Clothing Store Needed a Brand Identity Design to Stand Out with a Unique and Modern Look.
Elly, a new eCommerce clothing store, approached us for a brand identity and guideline design. The challenge was to create a unique and modern brand identity that would differentiate Elly from its competitors and resonate with its target audience of modern women.
Solution:
Creating an unique, simple yet powerful brand name and identity to represent the company.
To address the challenge, We designed a brand identity that reflects the core values of Elly – simplicity, modernity, and contemporary style. The design team created a typographical logo that is simple yet sophisticated, with a dynamic design style that captures the essence of the brand.
The team also incorporated the founder’s personality traits and style influence into the design, giving the brand a personal touch that resonates with modern women.
Logo Designing:
Type – Word-Mark Typographical Logo
The logo for Elly eCommerce Clothing Store is a typographical logo, meaning it is composed entirely of text. The word “Elly” is written in a clean, modern sans-serif font. The letters are all lowercase, giving the logo a friendly and approachable feel.
We design this logo in a modern contemporary style to embrace characteristics of the modern movement and can benefit businesses looking for a less complex, timeless design
Overall, the logo design for Elly eCommerce Clothing Store is simple, modern, and sophisticated, which perfectly captures the essence of the brand. It is a strong visual element that helps Elly stand out from its competitors and reinforces its core values of simplicity and modernity.
Design Language:
Modern Contemporary
We design this brand identity in modern contemporary style to embrace characteristics of the modern movement, and can benefit businesses looking for a less complex, timeless design
Brand Deliverables:
Complete Visual Brand Guideline
The brand guidelines for Elly eCommerce Clothing Store will focus on maintaining a clean, modern, and sophisticated visual identity that aligns with the essence of the brand. It will include guidelines for the use of the typographical logo and its variations, typography, color palette, and other visual elements that ensure consistency across all brand touchpoints.
Website:
The Design Process Behind Elly eCommerce Clothing Store’s Website
To create the website for Elly eCommerce Clothing Store, we started by conducting a thorough analysis of the brand’s essence, values, and target audience. Based on this analysis, we designed a clean, modern, and sophisticated interface with a user-friendly layout, intuitive navigation, and high-quality visuals that showcased the products.
We also ensured that the website’s design aligned with the brand’s core values of simplicity and modernity, ultimately resulting in a seamless shopping experience for customers and establishing Elly as a leading player in the eCommerce clothing market.
Results:
Brand Identity Design Helps Elly Stand Out in the Marketplace with Increased Customer Engagement.
The new brand identity and guideline design helped Elly stand out from its competitors and create a mark in the marketplace. The simple yet sophisticated design style appeals to the target audience and reinforces the brand’s core values. As a result, Elly has seen an increase in brand recognition and customer engagement.
Conclusion:
Brand Identity Boosts Elly eCommerce Clothing Store’s Success
Our brand identity and guideline design for Elly eCommerce Clothing Store has been a success. The simplicity, modernity, and contemporary style of the brand identity reflect the core values of the brand and appeal to the target audience. The design has helped Elly differentiate itself from its competitors, increase brand recognition, and attract more customers.
Client’s Feedback:
I recently had the pleasure of working with Charith @ Blace Creative on the development of our website, and I highly recommend their services. From the start, they were professional, communicative, and extremely easy to work with.
They took the time to understand our requirements and provided a design that perfectly met our needs. Throughout the development process, they were receptive to all feedback and comments and made all required changes in a timely manner.
The end result was a website that exceeded our expectations, both in terms of design and functionality. It was clear that Charith put a great deal of care and attention into every aspect of the project, and we are extremely satisfied with the final product.
Overall, I would highly recommend Charith to anyone in need of professional and reliable web design services. They are a pleasure to work with and truly go above and beyond to ensure client satisfaction
Rony Chidiac
Founder/ Elly